Cheap air travel,high fuel cost,high inflationary pressures,fear of covid infection are affecting mass tourism.
When previously hordes of China tourists fuel boom in hotel and f and b industry,these days such mass tourists may not be returning to shopping at luxury outlets when they can shop at domestic duty free shops at home.the frenzy of touch and go of whirlwind tours are gone due to lockdown.
Instead young Chinese prefer free n easy travel at a leisurely pace,the peace and quiet to slowdown at eco resorts in natural stunning unspoilt environment or try adventure sports .so Malaysia should rebrand itself as we can offer natural scenic spots without hordes of visitors.immersive local experience like kayaking in mangrove swamps or snorkelling amidst corals or viewing fireflies might be new lures for China tourists.its time to capitalise on our natural attractions.
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