Designed by the East

 As the East gains consumer confidence,it has emerged as the producer of consumer products that are stylish and suited for Asian users ftom Korean beauty products,Japanese high end clothing to Chinese athleisure and streetwear.

The new class of consumers are youngmales who are metrosexual and are buying skincare,make up,fashion jewellery,shoes,hair products and handbags.where fashion n beauty products previously targetted females,now they expand to the male consumers who ate stylish n well dtessed.

But brands have been slow to change with the times like jewellery thats female in design,or handbags which are too feminine or nail polish with feminine colours.they are missing the latest trends in Asian consumers like K pop and J pop and chinas pretty boys.